Two tasks draft journeys for businesses with sign-ups or trials: one reminds people before their trial ends and encourages them to upgrade, the other leads new sign-ups to the action that makes them active. You get a Draft, which you check and save yourself.
Turn trials into customers
A journey that starts with each trial, sends a reminder before it ends and stops once the trial becomes paid.
| Question | Default |
|---|---|
| The trial-start event | Your Trial started key event, or Trial Started |
| The paid event | Your Became paying key event, or Subscription Started |
| The trial end date attribute | trial_ends_at. Choose from your contacts’ attributes |
Kiro AI checks you send these. If a default event isn’t arriving but an obvious one is, such as Plan Upgraded, it uses that and says so. Either way, it drafts the journey, then names any event or attribute you still need to send.
The journey: it starts when a trial starts, once per trial, waits until a few days before the trial’s end date, sends reminders about what the trial unlocks, and ends as soon as the paid event arrives. It’s based on the Trial ending journey template, which emails 7 days and 1 day before the end at 09:00. Adjust it in the journey builder before you save.
Started from a journey page, this task runs straight away with these defaults.
Activate new sign-ups
Get new sign-ups to the action that makes them active users, and nudge the ones who stalled.
| Question | Default |
|---|---|
| The sign-up event | Your Sign-up key event, or Signed Up |
| The action that makes a user active | Your transaction event |
| Include those already stalled | New sign-ups only |
| Stalled after | 7 days (1 to 90) |
| The stalled sign-ups segment | Optional: choose one you already have |
- New sign-ups only: Kiro AI drafts an onboarding journey based on the Welcome series template, three emails over a week. It starts on sign-up and ends when the person takes the action.
- Also those already stalled: it first drafts a segment of people who signed up more than 7 days ago (or the days you chose) and never took the action. Save it, then choose Draft the onboarding journey.
Only the action you chose counts as becoming active, never an open or a click. If you don’t send an event yet, Kiro AI drafts anyway and names the event to send.