Every email Kirora sends, or decides not to send, has a status. You see it on a campaign’s Recipients tab, a journey step’s contacts, a contact’s Messages, and Message library › Sent messages (see Message library). Open a message to see its timeline and, when something went wrong, the reason.
Statuses
A message moves from Queued through Sending to an outcome:
| Status | What it means |
|---|---|
| Queued | Waiting to be processed |
| Sending | Being handed to the email provider |
| Awaiting delivery receipt | The provider accepted it; the recipient’s mail server hasn’t confirmed delivery yet |
| Delivered | The recipient’s mail server accepted it |
| Opened | Delivered, then opened. Shown in place of Delivered |
| Clicked | Delivered, then a tracked link was followed. Shown in place of Opened |
| Bounced | The recipient’s mail server rejected it |
| Complained | The recipient marked it as spam |
| Failed | It couldn’t be sent, because of a provider or processing failure |
| Skipped | Kirora didn’t send it, because of consent, suppression, eligibility or a message limit |
Delivered means the receiving server took the email. It doesn’t say whether it landed in the inbox or the spam folder: no mailbox provider tells senders that.
An open recorded only by a mail app or security scanner loading the email by itself doesn’t turn a message into Opened. A link followed by a security scanner isn’t counted as a click either; the message says A security scanner followed a link. It isn’t counted as a click.
Why a message was skipped
A skipped message shows its reason under the status:
| Reason | What to do |
|---|---|
| No consent for this channel | The contact hasn’t agreed to marketing email. Only they can give consent |
| Not sent: … (for example, Not sent: the address bounced) | The contact unsubscribed, or the address bounced, was marked as spam or was blocked by hand. See Suppression |
| They left this message’s topic | The contact opted out of this kind of email |
| Over one of the workspace’s message limits | They’d had their share of marketing recently. See Settings › Messaging › Sending rules |
| Their local send time had already passed | The campaign was sent in local time after that time had passed where they are |
| The campaign was cancelled | Nothing to do |
| No email address | Add one to the contact |
| The email had no content | Design the email, then send again |
| The workspace has no postal address for the footer | Add it in Settings › Workspace › General |
| Not sent: the sending domain isn’t approved | The domain is waiting for Kirora’s review, or was declined. See How Kirora reviews a domain |
| Not needed: the message before it was sent | A transactional backup channel (push first, then email, or the other way round) wasn’t needed because the first went. It isn’t charged. Nothing to do |
| Not sent: the plan’s allowance was used up | The plan had no room when it was due, such as a transactional backup channel. See Plans and billing |
| Missing field, such as Missing first name | A merge tag had no value and no fallback. Add a fallback. See Fallbacks |
Why a message bounced or failed
A bounced message shows the reason in bold, such as Rejected by the receiving server, Temporary bounce or Bounced, for a reason the server didn’t give, then the bounce’s type, such as The address doesn’t exist, Mailbox full or On the provider’s suppression list, and the Server’s reply, the receiving mail server’s own words, such as 550 5.1.1 user unknown.
An address that doesn’t exist is suppressed straight away; a temporary bounce, such as a full mailbox, fails only that message. See Suppression for complaints and the rest.
A failed message shows Rejected by the provider, The provider kept failing, so it stopped retrying or The provider didn’t confirm the outcome. Kirora doesn’t retry an email whose outcome is unknown, because the provider may have sent it already.
Metrics
Campaigns, journey steps and the Overview count Delivered, Opened, Clicked, Bounced, Spam reports and Unsubscribed, each email once however often it’s opened. Email numbers says what each one is a share of.
- Opened includes the opens mail apps and scanners make by themselves and says how many, for example · 120 by machines. Judge results by clicks and conversions instead. See Read opens with care.
- Clicked leaves out links a security scanner followed and says how many, for example · 8 by security scanners (not counted).