Email reaches a contact’s inbox from your own domain. Before your first send, an admin, a developer or the owner verifies the domain and adds a sender, and an admin or the owner fills in your postal address. From then on, teammates who can send can send campaigns and turn on journeys, and your developers can send transactional email from your app. See Roles.
What you need
- A verified sending domain. Every email must come from a domain you’ve proved you own, by publishing a few DNS records. Kirora reviews each new domain before it sends. See Set up a sending domain.
- A DMARC record for marketing email. Kirora requires one for marketing email, and mailbox providers such as Gmail and Yahoo require one from bulk senders. Until the domain has one, campaigns and journeys can’t send email, while transactional and test email still send. The domain’s checks show DMARC · Marketing email as Published or Not found.
- A sender. A sender is the name and address an email is from. See Add a sender.
- Your postal address. Every marketing email’s footer shows it, so marketing email can’t send until it’s set in Settings › Workspace › General.
- Contacts with email consent. Marketing email goes only to contacts who agreed to it. See Consent and unsubscribes.
Add a sender
Admins, developers and the owner add senders in Settings › Messaging › Sending rules, or with New sender while choosing who an email is from.
- From name: how the email shows in the inbox, such as your business name.
- From address and Domain: the address before the @, on one of your domains.
- Reply-to address: where replies go. Without one, they go to the From address.
One sender is the Default: new campaigns start with it. A sender whose domain isn’t verified is marked domain not verified, and an email from it can’t send until the domain is.
How a new workspace starts sending
Mailbox providers trust a new sender gradually, so a new workspace sends marketing email in growing amounts:
- A daily marketing limit while you’re new. A new workspace starts with a small daily limit on campaign and journey email. The limit doubles each day your bounces stay low, until it no longer applies. Over the limit, the rest waits for the next day: it’s held, not dropped. Transactional email is never limited this way.
- A new account’s daily email limit. A new account can also send only so many emails a day for its first weeks, then its plan’s own limit applies. See Plans and billing.
While the new-sender limit applies, a campaign’s page says how many of its emails go today and that the rest go over the next days. Admins and the owner also see the new-sender limit, and how many have been sent today, in Settings › Messaging › Deliverability.
What keeps sending healthy
Kirora watches each workspace’s bounces and spam complaints. If they climb, admins and the owner are warned before anything stops. If they reach the limit, campaign and journey email pauses by itself until an admin or the owner resumes it, while transactional email and push keep sending. See Deliverability basics.