Review a journey’s results to see who entered, which steps they reached and where they finished or left. Inspect message performance and conversions, or follow a contact’s path to understand a specific outcome.
Journey totals
Open a journey from Journeys and go to the Performance tab. At the top you’ll see:
- Enrolled: everyone who has entered, all time
- In the journey now: people still partway through
- Completed: people who reached the end
- Exited early: people who left before the end, for example through an exit rule or a filter
Activity charts daily entries, completions and exits for the Last 7 days, Last 30 days or Last 90 days.
Step performance
The Steps table shows, for each step:
- Scheduled: how many contacts have been handed to the step
- Active: how many are on it now, for example in a wait
- Completed here and Exited here: where people finished or left
- channel results for send steps, and Conversions if you’ve added a goal
For email steps, “sent” means the email service accepted the message. Opens and clicks are a share of delivered. For push steps, “sent” means the push service accepted it, and opens and clicks are a share of sent, because push doesn’t confirm delivery.
To see the numbers on the canvas instead, open the Workflow tab and turn on Show results on steps.
Earlier versions of the steps
When you change the path of a live journey, people already in it keep the version they started. Each version still in use is listed under Step versions, and the Steps table can switch between Current steps and Earlier steps, so the counts always match the path people actually took.
Conversion goals
Add a conversion goal to count orders, or any other event, that follow the journey’s messages, along with the revenue.
- On the journey’s page, find Conversion goals and choose Add goal.
- Choose the Event, for example Order Completed.
- Set Counts within: the number of days after a message that an event still counts.
- Optionally, set a Revenue property, such as
total, and a Currency, such asUSD. - Choose Add goal.
A goal only counts events from when it’s added, so add it before or as soon as you turn the journey on.
Follow one contact
To see what happened to one person, open them from Contacts and go to the Journeys tab. Each run shows whether they’re In the journey, Finished or Left early, and why they left:
- Stopped matching a filter
- Did an exit event
- Removed by hand
- The journey was ended
- Cancelled by the API
Open a run to see the steps they went through, in order, with the time they reached each one. To take someone out of a journey, choose Remove from journey. Nothing more is sent to them from that run.
The contact’s Messages tab lists every email and push they were sent, with its status.
Test before you rely on the numbers
The Test a contact tab shows the path any contact would take right now, without sending anything or enrolling anyone. It’s useful when a journey’s numbers look wrong: for example, to check whether a contact fails the entry conditions or can’t receive a message. See Build a journey.
See journey messages alongside campaigns
Message library lists the messages from all your journeys and campaigns, with how often each was sent, opened and clicked. The Overview page includes journey sends in your workspace totals.
To receive journey events in another system as they happen, a developer can set up webhooks.