Build audiences from customer details and behaviour.
Kirora segments find people by their plan, purchases, activity or message engagement. Use self-updating rules in campaigns and automations, and check who is eligible before sending.
Segment by anything you know about a customer.
Profile details
Country, language and region, time zone, email, phone, consent and when they were added. Country can be a list, such as US, CA.
Your own attributes
Any attribute you store: text, numbers, yes or no, dates and lists. “Plan does not equal gold” also finds people with no plan at all.
Dates and anniversaries
Birthdays this month, renewals in the next 30 days, or anyone added in the last week. Birthday and anniversary rules work for dates without a year.
Text, number, yes/no, date and list attributes, with equals, contains, starts with, more or less than, within the next and anniversary rules.
Contact attributesTarget people by what they did, and what they didn’t.
Event rules with counts and windows
Order Completed at least 2 times within 30 days. Any event your app, store or payment provider sends.
Event properties
Narrow by what was in the event: orders where total is more than 50, or lessons in one course.
Didn’t happen next
Added to Cart, and never followed by Order Completed. Or never did it at all.
Find your best customers, and what they buy.
Transaction totals
Transactions, total value and last transaction date on every contact: total value at least $500, or no transaction in 90 days. Someone who has never transacted has 0 transactions.
Products and categories
Bought a product, or anything from a category, at least once or within a window. Each line of an order counts on its own.
Customer groups (RFM)
Customers placed in a group by recency, frequency and spend, from Champions and Loyal to Can’t lose them, At risk and Lost, and shown on each contact’s profile.
A transaction is the event you choose in Settings › Workspace › Key events, such as an order, a paid invoice or a booking, from your store, app or payment provider. Someone without one has no group. Product rules need completed orders that list their products.
SegmentsFind your engaged readers, and the quiet ones.
Email activity
Sent, opened or clicked, how many times and how recently, for every email or one campaign.
One link
People who clicked a link containing “pricing”, so your next email follows their interest.
Who you can reach
People with a device that can get push, on one platform or one app, or with email consent.
Contacts in the EEA and the UK aren’t tracked for opens and clicks, so “didn’t open” rules treat them as never opening.
Understand your reportsStart from a template, or describe who you want.
Ready-made segments
Templates for new contacts, engaged readers, people at risk, buyers, a country and push users. Change any rule before you save.
All, any and groups of rules
Match all or any of your rules, and add a group of rules for “(UK or Ireland) and booked in the last 90 days”.
Segments of segments
In Buyers but not in VIPs; in the Newsletter list; not in Staff.
Draft it with Kiro AI
Describe the audience in a sentence and review the rules Kiro AI drafts.
One audience for campaigns, journeys and reports.
Live count before you save
How many match, how many can get email and push, a few of them by name, and the rules as a sentence.
Kept up to date
A campaign checks the rules again when it sends. Journeys can start when someone enters or leaves a segment, checked every 15 minutes, and take them out when they leave.
Know where it’s used
See which campaigns, journeys and segments use it before you change it. One that a live campaign, journey or segment still uses can’t be deleted.
Export it
Admins and the owner can download a segment’s contacts as a CSV.
Matching a segment never grants consent or overrides suppression.
How journeys workSegment questions
How is a segment different from a list?
A segment is defined by rules and updates itself as customers change. A list holds the people you add yourself, by hand, by import or through a signup form. A segment can include or leave out a list.
How up to date is a segment?
A campaign checks the rules again at the moment it sends. For journeys, entering and leaving a segment is checked every 15 minutes. The live count in the builder is always current.
Can I segment on what people do in my app or store?
Yes. Any event your app, store or payment provider sends can be a rule, with counts, time windows and property filters.
Can I segment on what people bought?
Yes. Each contact carries their transactions, total value and last transaction date, and a rule can check for a product or a category they bought. Totals count the transaction event you choose in Key events, such as an order, a paid invoice or a booking, with value in your main currency. Product and category rules use the products listed on completed orders.
How are customer groups (RFM) worked out?
From the transaction event you choose in Key events, such as an order, a paid invoice or a booking. Each customer is scored from 1 to 5 on recency, frequency and spend against your other customers, and rescored every day, so a contact can move groups overnight. The segment builder shows how many customers the groups are based on and when they were last scored. Someone without a transaction has no group until the day after their first one.
Does a segment decide who gets an email?
It decides who’s in the audience. Kirora still sends only to people with consent who aren’t suppressed or unsubscribed, and the review shows who’s left out and why.
Can I start from something ready-made?
Yes. Templates cover new contacts, engaged readers, people at risk, buyers, a country and push users. Kiro AI can also draft a segment from a description.
Build your next customer campaign with Kirora.
Create a free workspace, verify your sending domain and import your contacts. Build a campaign or automate a welcome journey, then review it before sending.
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