Give inactive customers a relevant reason to return.
Use the orders, visits and events you record in Kirora to find people who were active and have stopped, then send them a useful update, an offer or a question.
- 1Segment: previously active, quiet for 30 days
- 2Campaign: a useful update or reason to return
- 3Conversion goal: “Session Started” within 7 days
What you’ll use.
Find who’s gone quiet
Segment people who haven’t ordered or visited in a while, or pick purchase-based groups such as At risk. A missing open or click isn’t proof: neither is tracked in the EEA and the UK, or when tracking is off.
Starts when they drift
Start a journey when someone enters the segment, checked about every 15 minutes, or a set time after their last order.
A reason to return
An update, an offer or a question, by email and push, in your brand.
Stops when they’re back
Take people out when they order or leave the segment.
Protects your sending
People who still don’t engage are better left alone: a smaller, engaged list helps protect your sending reputation.
Track who returns
A conversion goal counts the visits or orders that follow within its window, with the revenue attributed to them. A ready-made goal, Win back lapsed customers, follows the share who come back each month.
How the workflow fits together.
Find them
Build a segment of people quiet for 30 days or more, or use an at-risk template.
Start from a template
Pick Win-back, or start blank with the trigger Enters a segment, and write your reason to return.
Measure it
Add a conversion goal such as Order Completed, and an exit when they leave the segment.
Or ask Kiro AI
Start the Win back lapsed customers task for a draft segment and two-email journey to check and save.
Build your next customer campaign with Kirora.
Create a free workspace, verify your sending domain and import your contacts. Build a campaign or automate a welcome journey, then review it before sending.
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