Help trial users get value before their trial ends.
With Kirora, guide people to value while they try your product, remind them before their trial ends with clear next steps, and stop the reminders as soon as your app reports the upgrade.
- 1Wait until 3 days before trial_ends_at
- 2Email: what happens next and how to upgrade
- 3Push the day before
- 4Exit when they reach the goal: “Plan Upgraded”
What you’ll use.
Timed to their trial
Wait until a number of days before each contact’s own trial end date, in their time zone.
Stops when they upgrade
When your app reports the upgrade, an exit stops future steps, even in the middle of a wait. A message already queued may still go out.
About their usage
Use their plan, usage and name in the message, and branch on whether they’re active.
A last reminder by push
Send a push the day before to people with your app.
Test the offer
Split trials between two messages and compare how many upgrade.
Count the upgrades
A conversion goal counts upgrades within its window, with the revenue attributed to them. The ready-made goal Convert trials follows your trial-to-paid rate against a target.
How the workflow fits together.
Store the end date
Send each contact’s trial end date as an attribute, such as trial_ends_at.
Start from the template
Pick Trial ending: it reminds them a week before the date and again the day before. If your trials are short, change the first wait to 3 days and send the day-before reminder by push instead, as in the example.
Add the goal
Add Plan Upgraded as a conversion goal and the exit They reach the goal.
Or ask Kiro AI
Start the Turn trials into customers task for a draft of this journey to check and save.
Step by step: Wait until a date. More use cases: Solutions.
Build your next customer campaign with Kirora.
Create a free workspace, verify your sending domain and import your contacts. Build a campaign or automate a welcome journey, then review it before sending.
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