Test email and push versions before the wider send.
Try up to four versions on part of your audience and pick what decides the winner: clicks, taps, a conversion goal or opens. Kirora sends the winner to the rest of the eligible audience automatically, or you choose it yourself.
Test the detail that makes people act.
Email versions
Change the subject, the preview text, the sender name or the whole design, and keep everything else the same.
Push notification versions
For a push campaign, change the title, the message or the image.
Up to four versions
Each version changes only what you choose; anything left blank stays as version 1.
Test on part of the audience, in each contact’s local time.
Choose the test share
From 10% to 50% of the audience, split evenly between the versions. Everyone else waits for the winner.
In each contact’s local time
Send the test at the same time wherever each contact is, and the winner at that time when it next comes round, usually the next day.
A warning about small test groups
Kirora warns when each version would reach fewer than 1,000 people. Small samples may not produce a clear winner. Kiro AI’s Review before launch also flags a test with fewer than 1,000 contacts per version, or one judged on opens, which are a weaker signal than clicks.
Decide what counts as best.
Clicks, taps or opens
Pick an email’s winner by clicks, and a push notification’s by taps. Opens are available too, but a weaker signal.
Conversions
Pick the winner by one of the campaign’s conversion goals, so the test follows the sales or signups recorded under that goal.
Automatic or manual
Send the winner to the rest automatically after 1 to 72 hours, or look at the results and choose it yourself. You can also stop the test without sending to anyone else.
Apple Mail, Gmail and mail scanners can load tracking images without anyone opening the email, which inflates recorded opens, so Kirora recommends clicks.
A/B test a campaignSee how each version did.
Side by side
Sends, opens, clicks or taps, and conversions for every version, with the winner marked.
Preview any version
See each version as a contact would before and after you send.
A/B tests are included on every plan, Free too, with no add-on to buy.
Campaign resultsThree steps from idea to winner.
Write the email
Create a campaign and design the email as usual. That’s version 1.
Add versions
Tick Test versions of this email, or of this notification for a push campaign, then change what each new version tests.
Send, then send the winner
Kirora sends the versions to your test group, then the winner goes to the remaining eligible audience: the version with the best rate, picked automatically, or the one you choose.
Every setting, step by step: A/B test a campaign.
Build your next customer campaign with Kirora.
Create a free workspace, verify your sending domain and import your contacts. Build a campaign or automate a welcome journey, then review it before sending.
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