Set the numbers that matter, and see whether you’re on pace.
Measure first transactions, trials that become paid, repeat purchases or revenue per email from your own events. Add a target, and Kirora shows each period against the pace it needs, with results that stay fixed once they’re final.
Measure what your customers do, from your own events.
Times an event happens
Every event counts, such as each transaction, booking or lesson completed.
Contacts who do an event
Each person counts once in a period, such as customers who made a purchase this month.
A total or an average
Add up an amount the event carries, such as revenue, the average order value or the average spend per customer.
One event, then another
The share of people who sign up, then make a first transaction within the days you choose. Optionally, match the two events by a property such as a trial or invoice ID.
A segment, then an event
Such as dormant customers who come back within 30 days. The segment’s members are fixed at the start of each period, so people who join later don’t change the result.
One event compared with another
Such as refunds per payment, shown as a percentage.
Email results
Unsubscribe, complaint and bounce rates, or conversions and revenue for each email delivered.
Every measure comes from your events and Kirora’s delivery results, never from opens.
Create a goalStart from a ready-made goal.
Win new customers
Convert new sign-ups, convert trials and activate new users.
Keep customers
Repeat purchases, win back lapsed customers or cancelled subscribers, and adopt a feature.
Revenue
Revenue, average purchase value and revenue per email.
Email health and more
Complaint rate, recover failed payments or abandoned checkouts, collect feedback and keep refunds down.
Key events, set once
Tell Kirora which of your events is a transaction, a sign-up or a cancellation, and every ready-made goal measures from them.
Know whether you’re on pace, not just where you are.
Targets that fit the goal
Set at least or at most a number, for a total, rate or average. Add a target when you create a goal, or later.
The period you work in
Between two dates, every week, month or quarter, or over a rolling window of the previous 7 to 366 days.
Expected by now
For totals you build up, progress sits beside the pace the target needs, so a slow start shows while there’s time to act.
A clear status
On track, off track, achieved or missed, and how many periods in a row you’ve hit the target.
Keep final results fixed as new data arrives.
Provisional, then final
A period’s result is marked provisional while events can still arrive, and final 48 hours after the period ends (longer for conversions), so last month’s number doesn’t change under you.
Late events shown, not hidden
Events that arrive after a result is final are listed beside it instead of rewriting it.
One currency per goal
A goal adds up amounts in its own currency; amounts in other currencies are left out and counted apart, never converted.
History kept
A new target ends the old one and keeps its results; a retired goal stays with all its periods.
See which messages were credited towards the number.
Credited campaigns and journeys
Each goal lists the conversions credited to your campaigns and journeys. A contact can be credited to more than one.
Lift from journeys
Journeys with a holdout compare the people who received them with the holdout, in percentage points.
Goals proposed by Kiro AI
Kiro AI can propose a goal from your data, with what it measures, why, and a target if you gave it a number. You review it and choose Save goal, then change it as you like; Kiro AI never saves one itself.
Plans that start from your goals
Kiro AI reads your goals when it plans and drafts, so its suggestions aim at the numbers your team works towards.
Goals questions
How are goals different from conversion goals?
A conversion goal belongs to one campaign or journey and counts the event that follows a message, such as Order Completed within 7 days. A goal measures the whole business, such as the share of trials that become paid this month, from all your events, against a target you set, and lists the conversions credited to your campaigns and journeys.
Which plans include Goals?
Starter and above. Each workspace can have up to five active goals; retire one to add another.
How is the pace worked out?
For a total that builds up over a period, the pace is a straight line from zero to the target, so Expected by now says where you should be today. Rates and averages are judged on that period’s result, and a rolling window is judged every day on the previous 7 to 366 days, as you set it.
When is a result final?
Totals and email results are final 48 hours after the period ends. Conversions are final once everyone in the period has had the full window to convert, plus 48 hours. Until then the result is marked provisional.
Can Kiro AI set goals for me?
Kiro AI can propose a goal from your own events and results: what it measures, why, and a target if you gave it a number. A person reviews it and saves it, then can change its name, owner and target; Kiro AI never saves a goal itself.
What do I need to send?
The events your product and tools already send, through the API, the SDKs or an integration. Common goals use the events you mark as a transaction, a sign-up or a cancellation in Key events; a goal that needs an event you don’t send yet says which one.
Do opens count towards a goal?
No. Goals measure events, conversions, revenue and list health. Opens aren’t a reliable signal, since some apps open every email automatically.
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