A goal’s page shows where it stands now, the pace to its target, and which campaigns and journeys were credited along the way.
Result and pace
- Result: So far, then Final once the period settles.
- Target: the number in force.
- Expected by now, for an At least target on a total you build up between two dates or each period: where you’d be if you were on pace.
The chart draws the result against the target and the Pace to the target, a straight line from zero to the target across the period. Day by day lists each day’s figures. A recurring target also shows how many periods in a row it was achieved, and Past periods keeps every earlier result.
Statuses
| Status | What it means |
|---|---|
| On track / Off track | Where the result stands against the target, or its pace, so far |
| Achieved / Missed | The period’s final result against the target |
| Measuring | The target is in force, with no verdict on its pace yet |
| No target | The goal has no target, so it shows the result only |
| Not enough data yet | Fewer than 30 contacts (or emails, for an email result) to judge on |
| Needs data | An event or property the goal needs has never arrived; it names what to send |
| No one yet | Nobody has entered what the goal measures yet, so there’s no rate to show |
| Not measurable | A period ended with nobody to measure, so it couldn’t be judged |
| Starts | The target’s period hasn’t begun; it shows the date |
Provisional and final results
Results stay Provisional until the period settles: 48 hours after it ends, or for a conversion (one event then another, or a segment then an event), once each contact’s window has also passed. Then they’re Final. Events that arrive after a result is final are shown beside it, never added to it. For a goal measured on a segment, the people in it are fixed at the start of each period.
See what helped
Under Attributed to campaigns and journeys, a goal lists the conversions each campaign and journey was credited with. Credit comes from the conversion goals on your campaigns and journeys for the goal’s event; without one, nothing is credited. A contact can be credited to more than one, so these aren’t added up to the result.
Lift from journeys with a holdout shows the difference, in percentage points, between the share of a journey’s recipients who reached the goal and the share of its holdout. See Random split and holdout.
Ask Kiro AI about it
Kiro AI reads your goals when it plans and reviews. Its Monthly performance review task includes progress on your goals. See Kiro AI tasks.
Retire a goal
Each workspace can have up to five active goals. To add another, choose Retire on one you no longer need, then Retire goal to confirm. A retired goal stops being measured and can’t be brought back, but it stays under Retired with its results.