Check a form’s statistics and recent submissions to understand how it grows your audience. See how many visitors signed up and whether each submission created or updated a contact.
Open a form’s results
Go to Forms and open a form. Its page shows the statistics, the Recent submissions list and the sharing details.
Form statistics
| Statistic | What it means |
|---|---|
| Views | How many times the form loaded, on the hosted page or your website |
| Submissions | Every submission received, including ones dropped as bots |
| Submit rate | Real submissions per view |
| New contacts | Signups that created a new contact |
| Contacts updated | Signups from someone who was already a contact |
| Pending | Double opt-in signups still waiting to confirm by email (shown when double opt-in is on) |
| Honeypot | Bot-like submissions that were dropped |
A low submit rate on a popup that loads on every page is normal. If a hosted link has many views but few signups, try a shorter form or a clearer heading.
Recent submissions
Recent submissions lists each submission, newest first, with the contact, its status and its source. Use Status to filter by:
- Contact created: a new contact was added with email consent and joined the form’s group.
- Contact updated: the person was already a contact. Their details were updated and they gave consent again.
- Awaiting confirmation: double opt-in is on and they haven’t clicked the confirmation link yet. They aren’t in the group and get no marketing email until they confirm.
- Honeypot detected: a bot filled in the hidden field. Nothing was added.
For privacy, the list doesn’t show the values people typed. To see what a person submitted, open their contact: the fields they filled in are saved on their profile.
What happens after someone signs up
When a submission is accepted:
- Kirora finds or creates the contact by email address.
- It records email consent, with the form’s consent wording as evidence. See Consent and unsubscribes.
- The contact joins the form’s group, plus any groups or topics they ticked.
- Any journey triggered by Submits a form starts for them, shortly after.
The visitor sees the same thank-you message or redirect whatever happened, so the form never reveals whether someone was already on your list.
With double opt-in, steps 2 to 4 happen only after the person confirms. Someone who submits twice in a day gets one confirmation email, and the first link still works.
Find form signups elsewhere
- Contacts: filter by the form’s group to see everyone who joined through it.
- Segments: build a segment of recent signups for a welcome campaign. See Segments.
- Journeys: filter the Submits a form trigger to one form when you have several.
Troubleshooting
- No views at all from your website: check the address under Where it may be embedded exactly matches your site, including
https://andwww, with no page path or trailing slash, and that the form is published. - Lots of honeypot or bot signups: turn on Require a CAPTCHA. See Create a signup form.
- Signups stuck as pending: ask people to check their spam folder for the confirmation email.