An email in Kirora has the same parts wherever you create it: who it’s from, a subject, preview text and a body you design. You write it in a campaign’s Email step, in a journey’s send step, or as a template your team and your app reuse.
Where you create an email
- Campaigns: the Email step. Start from a saved template with Choose template, or build it with Design from scratch. The campaign keeps its own copy, so editing it never changes the template. See Create a campaign.
- Journeys: a send step set to email. It has the same fields and opens the same designer. See Set up a send step.
- Templates: the template library, for emails you reuse and for the transactional emails your app sends. See Templates.
The inbox details
These are what people see before they open the email.
- From: choose one of your senders. The field shows where replies go, for example Replies go to [email protected]. A sender whose domain isn’t verified is marked domain not verified and can’t send yet. Admins and the owner can add one with New sender. See Add a sender.
- Subject: required. You can personalise it with merge tags, such as a first name with a fallback. See Personalise the subject line.
- Preview text: optional, up to 255 characters, shown after the subject in most inboxes. Most show about the first 90 to 140 characters, so put what matters first. Merge tags work here too.
Design the body
Choose Open designer (or Edit design) to build the email from blocks, such as headings, text, images, buttons, columns, products and social links. The designer previews desktop and mobile, flags issues, and keeps a locked footer with your postal address and an unsubscribe link. See Design an email.
- Personalise with merge tags for contact attributes, event data and your workspace’s details, each with a fallback. See Merge tags and personalisation.
- Show a block only to some contacts, such as an offer for one segment. See Show a block only to some contacts.
- Reuse shared blocks, such as a header, across emails. See Shared blocks.
Links and tracking
- Link tags: in a campaign, choose whether to add UTM tags to links, so your analytics can tell which campaign brought each visit. You can follow the workspace’s setting in Settings › Messaging › Sending rules, tag the links, or leave them untagged. A tag already on a link is kept, and the unsubscribe link is never tagged.
- Open and click tracking records opens and clicks unless admins and the owner turn it off. Contacts in the EEA and the UK are never tracked, so their opens and clicks read zero. See Open and click tracking.
Send yourself a test
Choose Send test in the campaign, or in the designer for a journey’s email or a template. A test is a real email to you, a test list or a teammate, personalised as a contact you choose. Nothing is saved or counted in reports. Tests need a verified sending domain. See Send a test email.
Before you send
- The Checklist on a campaign shows anything that still needs work, with a link to fix it.
- Content warnings, such as an email that’s mostly images or uses a link shortener, show under Worth a look before sending. They never stop the send. See Content warnings.
- On Starter and above, Kiro AI’s Review before launch can check a saved campaign or journey. It advises and never stops the send.