Review before launch checks a campaign or journey before it goes out and lists what to fix, most serious first. You get a Review. It advises; it never blocks a send, and it isn’t a complete check.
Start a review
- From a draft or scheduled campaign, or a draft journey: choose Review before launch, first in the bar at the bottom of its page. It starts straight away with the campaign or journey filled in.
- From the gallery: choose Review before launch, then a Campaign or a Journey. Without either, Kiro AI asks which.
Optionally, choose The purchase event, so it can count recent buyers.
What it checks in a campaign
- Who it reaches, and how many are left out by consent, topics, suppressions or a missing address. Anything that would stop the send is named.
- Recent marketing: how many of the audience were sent marketing in the last seven days.
- Overlaps: how many contacts it shares with each campaign scheduled in the next seven days, up to five, soonest first.
- Recent buyers: how many of the audience made the purchase event in the last 14 days and might not want the message. Without the event, it says these weren’t counted.
- A/B tests: a winner picked by opens, or fewer than 1,000 contacts per version.
Each figure is given even when it’s zero, with the audience size it’s out of.
What it checks in a journey
It checks the trigger, and whether another live journey uses the same one. It doesn’t count overlaps or recent marketing, because a journey’s audience arrives over time.
What it checks in both
- A conversion goal. Without one, delivery and engagement are still measured, but conversions and revenue aren’t.
- Quiet hours and message limits: whether they’re set.
- Claims you’ve banned in your brand profile.
- Links you haven’t approved in your brand profile.
What it can’t check
It lists the checks it couldn’t make, such as how an email renders in each inbox, whether it lands in the inbox, and when it arrives. Send a test and use the campaign’s Checklist for those. See Test and preview a campaign.