Automate birthday messages and renewal reminders.
Record a birthday or renewal date on each contact in Kirora, then send a birthday message on the day and renewal reminders in good time, at a set hour in each customer’s own time zone.
- 1Contact date: birthday, every year
- 2At 9:00 in their time zone
- 3Send a birthday offer
What you’ll use.
Every year or once
Birthdays and anniversaries repeat every year; renewals and expiry dates can run once.
Before, on or after
Send on the day, a week before a renewal or three days after, at a set local time.
In their time zone
Schedule for the same clock time in each contact’s recorded time zone.
Follow up if needed
Wait, check whether they renewed, and remind the ones who didn’t.
Notices kept apart from offers
Send a renewal notice the customer must receive as a transactional email, and renewal offers as marketing.
Count the renewals
A conversion goal counts renewals or orders within its window after the message, with the revenue attributed to them.
How the workflow fits together.
Store the date
Import or send a date attribute, such as birthday or renews_on. A birthday can leave out the year.
Start from a template
Pick Birthday, or a journey with the trigger A date arrives, and set the days and time.
Add the message
Write the email or push, with their name and any offer.
Step by step: Date triggers. More use cases: Solutions.
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