Announce your launch to the audience you’ve built.
With Kirora, send the announcement by email and push to a list, such as your waitlist, or to a segment. Test a version on part of the audience first, then see the signups and orders that follow.
- 1Segment: your launch waitlist
- 2A/B test two subject lines on 20%
- 3Highest click rate after 4 hours goes to the rest
- 4Conversion goal: “Signed Up” within 7 days
What you’ll use.
The right audience
Send to a list, such as your waitlist, or to a segment, and see who will receive it and who’s left out, before you send.
Test the subject line
Try up to four subject lines, sender names or designs on part of the audience. The one with the highest click rate goes to the rest.
Time it right
Schedule for one moment or for the same clock time in each contact’s time zone, and see the launch on the campaign calendar.
Email and push
Announce it by email and by push to your iOS, Android and web apps in the same campaign.
On brand, and checked
Start from an announcement template, or have Kiro AI prepare the subject, preview text and audience for you to review. Then ask it to review the campaign before launch: audience, overlaps and links.
Count who signs up
A conversion goal counts the signups or orders that follow within its window, with the revenue attributed to them.
How the workflow fits together.
Pick the audience
Choose your waitlist or a segment, such as customers in one country.
Write and test it
Design the email, then tick Test versions of this email and add a second subject line.
Send and measure
Schedule it, let the version with the highest click rate go to the rest, and add a conversion goal such as Signed Up.
Step by step: A/B test a campaign. More use cases: Solutions.
Build your next customer campaign with Kirora.
Create a free workspace, verify your sending domain and import your contacts. Build a campaign or automate a welcome journey, then review it before sending.
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