Remind shoppers about the checkout they left behind.
When someone starts checkout and doesn’t finish, remind them 4 hours later and again the next day, with what was in their cart. When your store reports the order to Kirora, an exit rule stops future journey steps. Your store sends its checkout and purchase events to Kirora through the API.
- 1Event: “Checkout Started”
- 2Wait 4 hours
- 3Email a reminder of their cart
- 4Exit when “Order Completed” happens
What you’ll use.
Triggered by checkout
Start when your store sends Checkout Started, one of Kirora’s standard ecommerce events.
Their cart in the email
Repeat a block for each item they left, with its name, price and image.
Exit when they buy
An Order Completed event stops future steps. Messages already queued may still go out.
Push for app shoppers
Remind people with your app by push, and everyone else by email.
Two reminders, then stop
Remind them 4 hours later and again the next day, then stop. Re-entry rules decide when a new checkout starts it again.
Count attributed orders
A conversion goal counts orders placed within its window after the reminder, with the revenue attributed to them. The Recover abandoned checkouts goal follows the share of checkouts completed within 7 days.
How the workflow fits together.
Send checkout events
Track Checkout Started and Order Completed from your store, with the items as properties.
Start from the template
Pick Abandoned checkout: a reminder 4 hours later with their items, then one more.
Show the cart
Add a repeating list of the items to the email, and an Order Completed conversion goal.
Step by step: Ecommerce events. More use cases: Solutions.
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