# Grow from sign-ups and trials

Source: https://kirora.io/docs/guides/kiro-ai/tasks/sign-ups-and-trials

Prepare editable onboarding and trial-reminder journeys with Kiro AI, then review the trigger, messages and conversion goal.

Two tasks draft journeys for businesses with sign-ups or trials: one reminds people before their trial ends and encourages them to upgrade, the other leads new sign-ups to the action that makes them active. You get a **Draft**, which you check and save yourself.

## Turn trials into customers

A journey that starts with each trial, sends a reminder before it ends and stops once the trial becomes paid.

| Question | Default |
| --- | --- |
| **The trial-start event** | Your **Trial started** key event, or `Trial Started` |
| **The paid event** | Your **Became paying** key event, or `Subscription Started` |
| **The trial end date attribute** | `trial_ends_at`. Choose from your contacts' attributes |

Kiro AI checks you send these. If a default event isn't arriving but an obvious one is, such as `Plan Upgraded`, it uses that and says so. Either way, it drafts the journey, then names any event or attribute you still need to send.

**The journey:** it starts when a trial starts, once per trial, waits until a few days before the trial's end date, sends reminders about what the trial unlocks, and ends as soon as the paid event arrives. It's based on the **Trial ending** journey template, which emails 7 days and 1 day before the end at 09:00. Adjust it in the journey builder before you save.

Started from a journey page, this task runs straight away with these defaults.

## Activate new sign-ups

Get new sign-ups to the action that makes them active users, and nudge the ones who stalled.

| Question | Default |
| --- | --- |
| **The sign-up event** | Your **Sign-up** key event, or `Signed Up` |
| **The action that makes a user active** | Your transaction event |
| **Include those already stalled** | **New sign-ups only** |
| **Stalled after** | 7 days (1 to 90) |
| **The stalled sign-ups segment** | Optional: choose one you already have |

- **New sign-ups only:** Kiro AI drafts an onboarding journey based on the **Welcome series** template, three emails over a week. It starts on sign-up and ends when the person takes the action.
- **Also those already stalled:** it first drafts a segment of people who signed up more than 7 days ago (or the days you chose) and never took the action. Save it, then choose **Draft the onboarding journey**.

Only the action you chose counts as becoming active, never an open or a click. If you don't send an event yet, Kiro AI drafts anyway and names the event to send.

## Next steps

- [Build a journey](https://kirora.io/docs/guides/journeys/build-a-journey)
- [Create a goal](https://kirora.io/docs/guides/goals/create-a-goal), such as converting trials