# Tags

Source: https://kirora.io/docs/guides/account/tags

Label campaigns, journeys, segments and templates so you can find and filter them, and rename, merge or delete tags.

A tag is a label you put on campaigns, journeys, segments and templates, such as *Spring launch* or *Onboarding*, so you can filter each of those pages by it. Tags label your work, not your contacts: for contacts, use a [list](https://kirora.io/docs/guides/contacts/lists) or a [segment](https://kirora.io/docs/guides/contacts/segments).

## Tag your work

In a campaign, journey, segment or template, choose **Add tags**, then pick a tag or type a new name and choose **Create “…”**. An item can carry up to 20 tags, and a tag name up to 64 characters.

The **Campaigns**, **Journeys**, **Segments** and **Templates** pages each have a **Tag** filter, so you can show only what carries a tag.

## Use a tag in a segment

A segment's **Message activity** condition can count only messages from campaigns and journeys that carry a tag, for example everyone who clicked an email from any campaign tagged *Spring launch*. See [Segments](https://kirora.io/docs/guides/contacts/segments#kinds-of-conditions).

## Manage tags

Manage tags in **Settings › Workspace › Tags**. The page lists every tag with how many campaigns, journeys, segments and templates carry it; choose a number to open that page filtered by the tag.

- **Add one ahead of use:** choose **New tag**, enter a **Name**, then **Create tag**.
- **Rename:** from a tag's actions, choose **Rename**. The new name shows on every item that carries it.
- **Merge:** choose **Merge into…** and pick the tag to keep. Everything carrying the first tag moves to the second, and the first is deleted. Rules that named either tag now match the items of both, which can change who a segment or campaign audience reaches, so check them after a merge. Use this to tidy near-duplicates such as *BF* and *Black Friday*.
- **Delete:** choose **Delete**, then **Delete tag**. The tag comes off every item, and the items stay.

Authors can add tags. Renaming, merging and deleting are for members, admins and the owner. Viewers can only see the page. See [Roles](https://kirora.io/docs/guides/account/security-and-access#roles).

> [!NOTE]
> A tag that a rule or block condition uses can't be deleted, for example a segment's **Message activity** condition or a campaign audience that names it. The dialog lists what uses it under **Segments**, **Campaign audiences**, **Journeys**, **Goals**, **Templates** and **Shared blocks**, and offers **Merge into…** instead, which moves those rules to the other tag.